Consumer Psychology and Behaviour Design Blog

What Truly Motivates You to Do Anything at All?

Gary van Broekhoven

Published on: 09/05/2025

Discover the seven fundamental motives that drive human behaviour and learn how to apply these insights to UX design and marketing. Enhance your strategies by understanding what truly motivates your users.

Consumer Psychology

“It’s not what they drive that counts but what drives them.”

Gary van Broekhoven

Join 5000+ readers receiving tips, edu-bites and latest research in the world of Consumer Psychology

What Drives Them

Roc Boronat 117

Barcelona, Spain 08011

garyvb @ whatdrivesthem .com

About Us

FREE Masterclasses

Behaviour Design Intro

GDPR - Data Protection

Consumer Behaviour Programme

Digital Products

Consumer Psychology Blog

Connect